The digital realm offers new opportunities for artists to create and share art, but many of the existing platforms neither confer artists ownership nor fairly provide distribution. This is particularly an issue for people of color who are a minority in the technology industry. Crux is the first to experiment with a business model that confers Black creative content producers with control, ownership, and profit, and this support comes at a critical start-up moment, made even more challenging by the COVID-19 related economic recession. AmbitioUS is providing a one-year unrestricted grant to support this Black-led cooperative company of extended reality (XR) artists who will develop their own distribution platforms, have collective negotiating power and share profits that will be eventually generated.