An initiative of the Center for Cultural Innovation

Investments

Crux co-founders, l-r: Lauren Ruffin and Dafina McMillan. Image courtesy of Peter Beals.

Crux

The digital realm offers new opportunities for artists to create and share art, but many of the existing platforms neither confer artists ownership nor fairly provide distribution. This is particularly an issue for people of color who are a minority in the technology industry. Crux is the first to experiment with a business model that confers Black content producers with control, ownership, and profit, and our support of their legal structure will propel them in their start-up phase. AmbitioUS is underwriting legal costs for Crux to explore cooperative structuring. 

Category

Artist Ownership

Website

https://www.crux.black

Year

2019

Investment

Legal Underwriting

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Investments